There are lots of marketing strategies to get a company's name out, or a new product into the homes of consumers. One includes sending a free sample to your home. However this can be costly preparing a special sample size package, mailing it to your house, and without the knowledge that you'll really get a good solid taste or feel of the product so you'll want to try it again.
That's why offering a high value coupon can sometimes be MORE price conscious for the company. You as the consumer, print off the coupon and take it to the store where you become familiar with where the product is located and where you can find it again. This time it's a FULL size item and you can experience it more and start to make it a part of your routine, so when the time comes and you run out of the item, you won't want to go back to your normal brand or product, but you'll choose this new one. That's what happened with the Huggies $5 and $3 coupons, the Pace coupon and any other high value coupons that make the item you want free or pretty close to it.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment